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Aqua Easy
AquaEasy is a shrimp farming startup that empowers shrimp farmers to gain the most out of their business by giving them as much information about their farms and ponds all from their fingertips.
Problem Statement
Finding affordable and flexible housing in urban areas is increasingly difficult, especially for young professionals and students. Traditional rental options often require long-term commitments and high upfront costs, while the process of finding compatible roommates is stressful and unreliable. **Nestmates** addresses these challenges by offering a platform that connects users with suitable co-living spaces and compatible housemates, using advanced matching algorithms and user reviews to create affordable, flexible, and community-oriented living experiences.
Personas
Emma, 25
Recent Graduate
Background: Emma has recently graduated with a degree in Graphic Design and has just moved to a big city to start her first full-time job. She’s on a tight budget and needs affordable housing close to public transport. Emma values her privacy but also wants to live in a space where she can make new friends and feel part of a community.
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Goals: Find an affordable, flexible living arrangement; meet like-minded individuals; maintain a balance between personal space and social interaction.
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Frustrations: High cost of city apartments, difficulty finding roommates she can trust, lack of reliable platforms to connect with potential housemates.
Alex, 32
Remote Tech Worker
Background: Alex works remotely as a software developer and prefers to live in different cities every few months to experience new cultures. He seeks short-term, flexible leases without the hassle of long-term commitments. Alex values fast internet, a quiet working environment, and the opportunity to network with other professionals.
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Goals: Secure short-term housing in various cities; connect with other remote workers; find a quiet, productive living space.
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Frustrations: Limited availability of short-term leases, high deposits, difficulty in finding housing that suits his lifestyle needs.
Sarah, 29
Freelance Photographer
Background: Sarah is a freelance photographer who recently relocated to the city to expand her client base. She prefers living with others to offset costs and enjoy a sense of community. Sarah needs a space that is both affordable and offers opportunities to network with other creatives.
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Goals: Find affordable housing in a creative community; live with housemates who understand and support her freelance lifestyle.
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Frustrations: High cost of living in the city, difficulty finding compatible housemates, lack of community-oriented housing options.
Market Research
Property Guru
Unique Features
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Can post for selling the property and not just renting
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Can search using MRT lines in Singapore, District and HDB estates
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Each localized version of the platform is tailored for the specific country
Target Audience
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Those looking for rooms to rent
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Agents who want to post properties for their clients
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Individuals who want to rent out their property
Pricing
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Agents pay to be able to post properties for sale or rent
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Users only looking to rent or buy do not need to pay to use the platform
SWOT
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Strength: has been around the longest and is a trusted platform. Posts are highly regulated.
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Weakness: Only agents can post properties
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Opportunities: AI assisted property searches
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Threats: Other property rental sites
App Ratings
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Google Play Rating: PropertyGuru app has a rating of 3.8 stars with 6,119 reviews as of August 2024
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App Store Rating: PropertyGuru app on the App store has a rating of 3.8 with over 4 thousand reviews as of August 2024
Roomies
Unique Features
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Anyone with an account can post available rooms
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Users can connect directly with each other
Target Audience
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Those looking for rooms to rent
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Agents who want to post properties for their clients
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Individuals who want to rent out their property
Pricing
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Free
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Optional ID verification for $7
SWOT
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Strength: free to use
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Weakness: posts are unregulated and the risk of scams is higher. No mobile app
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Opportunities: post verification to lessen fake posts
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Threats: Bigger rental companies
Ideation
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Property guru meets facebook/bumble
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Users can connect and be “Nestmates” even after finding their “Nests”
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Users can post “Nests” for rent for free
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Users can create their Nest group for messaging and posting events
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Groups can post events in their “Nest” to entice other users